Marketing, Marketing, Marketing

It is true, the market is a little tight.  Your customers, whether they are business or area residents are postponing their purchases and safe guarding their hard earned dollars.  Individuals are guarding their bottom line, making sales tough to close.   Now, however is not the time to pull back your marketing efforts.

If people or businesses are going to exercise caution in their spending habits, then your business must be their first choice when they choose to spend their cash.  Everything that you do as a business creates an impression in the mind of the consumer.  Should your marketing efforts disappear, customers may simply attribute your disappearance to weakness or even worse, assume you are no longer in business.  Your business must be top of mind when they are in need for your service or product.

The question is:  If they are in need, are you on their list?

In order to help business thrive and grow during this tumultuous time, the Orange Economic Development Corporation and the Orange Economic Development Commission plan to support our local business through various marketing efforts.  As you read through this newsletter you will learn more about our brand new "Orange Has Appeal" Marketing program and updates on the upcoming 8th Annual Orange Business Expo and the Boston Post Road Banner program.  

Orange Marketing Program

Orange Economic Development invites you to Promote Your Business and Support Your Community.  We will be featuring our "Orange Has Appeal - Dine, Shop Enjoy" Campaign in a four-color, full page announcement appearing monthly in the New Haven Register.  The page will run on a Sunday and be featured as a section page-break. 

This will be a high visibility campaign and a great way for Orange businesses to showcase their company on a dedicated page that encourages traffic to our wonderful Town. You can feature your business in 4-color for as little as $85.00 per advertisement.  The campaign kicks-off in April and runs each moth through the end of the year.  Space is limited and sizes are available on a first come basis, so don't delay. 

2009 Advertising Rates: 
* 2"x 2" ad boxes are $85.00 each
* 2"x 4" = $170
* 2"x 6" or 6"x 2" = $255
* 4"x 4" = $340
* 4"x 6" = $510
* 6"x 6" = $765

Realtors also have an opportunity to showcase one of their Orange Listings.  This 4-color Photo Advertisement is valued at $400.  There may only be one advertisement of its kind per issue.  To participate or simply inquire about the availability of advertisement space please contact Paul or Annemarie at (203) 891-1045.

The 8th Annual Orange Business Expo

The Orange Economic Development Corporation is pleased to announce that the Orange Business Expo - Empowering your Business is scheduled for Wednesday, June 10, 2009 at the Yale University West Campus, 141 Frontage Road, Orange, CT. 

The floor plan within the professionally appointed conference space provided by Yale University will accommodate space for 65 exhibitors, each with an 8' x 6' Table Top Style Booth.  Exhibitors may begin registering online at orangeedc.com/expo.htm for the 2009 Orange Business Expo on Monday, March 2, 2009.    Booth Space will be offered at $275.00 with electric costing an additional $100.  Sign up early to secure your booth as space will fill quickly. 

Join our Sponsors as we begin planning for another exciting Orange Business Expo. 

Gold Sponsor	Silver Sponsor
Bronze Sponsor

If you are considering a sponsorship for this event, please review the Sponsorship Program Benefits by clicking the following link:  Sponsorship Program Benefits 

Boston Post Road Banner Program

The 2008-2009 Boston Post Road Banner Program is entering the Spring Season.  Businesses interested in sponsoring a banner, may advertise their company name at any of the 11 light pole locations remaining along the Boston Post Road.  The Spring Season Banners  are expected to be installed by April 1 and will remain in place until June 30, 2009, at which point they will be replaced by our Summer Season Banners.

Banner Costs are $150.00 per season.  Banner locations are determined at the time of sale and are committed on a  first come - first serve basis.  To participate you need to simply contact Paul or Annemarie at (203) 891-1045 or via email at pgrimmer@orangeedc.com.

You may download the Banner Program Brochure Application to learn more about the program, including the Boston Post Road Light locations that are currently available for sponsorship - Download Program Brochure Now.

#	Location
1	2 Boston Post Road
2	15 Boston Post Road
3	79 Boston Post Road
4	85 Boston Post Road
5	85 Boston Post Road
6	89 Boston Post Road
7	93 Boston Post Road
8	100 Boston Post Road
9	109 Boston Post Road
10	549 Boston Post Road
11	576 Boston Post Road